What is the SPF record?

The SPF record is used for authenticating the email address while sending an email. Mailing servers check it and verify if a message that appears to be sent from a specific domain is authorized by the email server.

In order to better illustrate this process, let’s assume that we are sending emails from the XYZcompany.com domain and we are using the newsletter@firmaXYZ.com account in the SALESmanago system. Emails are sent from the IP addresses that belong to SALESmanago, so how can email boxes verify if XYZcompany actually allows SALESmanago to send emails?

How does the SPF record work?

When the mail server receives a message from the email address of newsletter@firmaXYZ.com, it will check the SPF record of the companyXYZ.com domain. If it finds that SALESmanago can send messages on behalf of XYZcompany, the email will be marked as trusted and authorized. Adding SPF records to your domain can help to improve the deliverability of your messages!

Setting the SPF Record:

The SPF records should be added by the mail server administrator or the person who is responsible for the domain. Add the following records to your domain’s or subdomain’s DNS settings:

Type of record: TXT

Main value of the record: v=spf1 include:_spf.jupiter.salesmanago.pl

IMPORTANT: If such a record already exists for a given domain, just extend this record with an entry: „include:_spf.jupiter.salesmanago.pl”

How does it work in practice? Suppose we have an entry:

v=spf1 mx include: _spf.google.com -all

You should broaden it to look like this:

v=spf1 mx include: _spf.google.com include:_spf.jupiter.salesmanago.pl -all

How to check the authenticity of the SPF records?

The best way is to report it to your Project Manager from SALESmanago,

who will check it. You can also use one of these online tools:

https://mxtoolbox.com/spf.aspx

IMPORTANT: On the Email Marketing Dashboard you can check if the SPF entry has been properly configured.