Action: send an email after an abandoned cart

By using the action Send an email after an abandoned cart, you can reach out to customers who abandon their carts on your website. In these messages, you can include dynamic data from an XML file which results in customers seeing the items from the cart they abandoned, in the content of the email.

Learn how to create a dynamic email for saving abandoned carts in the Drag&Drop creator >>


[1] Event – you can get information on whether a customer has abandoned a cart from external events. After adding an event you can specify after what time (since each event occurrence) the rule will activate.


From a drop-down list, choose the cart event type. You can also specify additional criteria for this event. Then Save changes and proceed to Condition settings [2].


[2] Here you can set after what time (since the first activation) the system will start checking for event occurrences again. Save changes and open the settings of the condition [3].


[3] Add a condition New external event occurred and set it to Not. This way, the system will discern contacts who added items to carts and purchased them from contacts who abandoned their carts.

Save changes and proceed to action settings [4].


[4] From two drop-down lists, choose an email template (remember to choose a template with a Product Frame element) and a data source – an XML file from which data is loaded into the template.

You can also set when the email will be sent, send a carbon copy to the contact’s owner or to any other email address.

Save changes and the rule.

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