Thanks to the SALESmanago scoring system you can accurately track the activity of a contact. You can edit the default scoring to your liking Settings -> Scoring. And thanks to automation rules you can give extra points or deduct them if some activity (event) is particularly important to you. For example: “Contact visited URL”, or “Contact opened email”.

To set this action:

[1] The type of action: add scoring to a contact.

[2] Score: number of points to be added or deducted to the contact.

IMPORTANT: When you want to deduct points, use e.g. -5