Adding a Gmail Markup to the email subject

SALESmanago creates a possibility of marking emails sent from the system with Gmail Markup. Buttons placed in the email subject redirect the user to the website with a product included in the email so the user does not have to open the email.

IMPORTANT: Anonymous contacts will change the status to monitored after clicking the markup. Additionally, clicks on Gmail Markup will be counted as open emails. 

If you want to make use of the integration with Gmail Markup you need to undertake a few necessary steps.

IMPORTANT: Configuration DKIM key and adding SPF records to your website, due to safety reasons, is a necessary step. By doing so, you confirm the authenticity of emails sent from your domain.
>>More information about DKIM key configuration


Send an email from your production server (or other that has similar DKIM key/SPF/Return-path headers) together with the markup to this email address: It is necessary for verification whether you stick to the guidelines and requirements. The email that you need to send to the aforementioned email address needs to be a real-life message, which means that it must include all the elements you normally include in the email to your customer (opt-out link, text, product frames, etc.). Verification of such email and adding the email address to the whitelist may take some time and Google is responsible for that.
>>Guidelines and specification by Gmail

IMPORTANT: If you send a test email or empty email that does not contain the markup or if you do not send the email at all, your application will be discreetly rejected.
IMPORTANT: Before you send an email, make sure whether the markup is correct. Test your email and check whether it does not contain mistakes and information you included is complete.
>>Test your email here

Fill in the form – one form per one email address. The form contains the guidelines about the process of adding the markup.
IMPORTANT: If emails you send from your domain have a high complaint rate, the process may not end successfully. Also, you need to remember that you have to have a large archive of sent emails, so Gmail can verify whether you do not send spam.
>>Go to the form


Go to Drag&Drop Email Designer => Go to edit => Settings

A) Static email – it is an email that does not contain product recommendations.

[1] Text on the button – enter the text that will be displayed on the markup.

[2] URL of the button – paste the link to the website on which the user will be redirected after clicking the markup.

B) Dynamic email – it is an email that contains product recommendations. After adding the widget Product frame (illustration below) the options for adding markup for dynamic email will be available.

Options for a dynamic email:

[1] Text on the button – enter the text that will be displayed on the markup.

URL of the button:

[2] Drag the URL of the recommended product from the email – the markup will redirect to the website with the product from the first product frame.

[3] Create a link out of the ID of the products – you can create your own link. You need to paste the link (e.g.$products$), and the attribute $product$ will drag the list of product IDs that will be separate with commas. You can use the function in creating a specially designed website that will include all products from the email.

[4] Set static linking – you can paste any link.

If you need more information about the topic mentioned above, please contact us: +1 800 960 0640