Events are used to trigger the rule for a contact. Thanks to events you can customize marketing and sales actions to contact’s needs.

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EVENTS THAT TRIGGER AUTOMATION RULE

An event is an element necessary to trigger a rule for a contact. The rule however can consists of more than just one event. In such situation it is enough for a contact to fulfill just one event from the list to trigger a rule. Events are verified on a basis of the word “or”. Learn more about other elements.

Event: contact visited URL

Event: contact came from the phrase

Event: contact came from the source

Event: contact has entered the beacon zone

Event: contact clicked on a link in the email

Event: contact opened email

Event: SMS has been delivered

Event: contact responded to SMS

Event: VMS has been delivered

Event: contact was tagged with

Event: Tag scoring is greater than or equal

Event: contact scoring reached

Event: contact scoring exceeded

Event: contact reached the scoring at the stage in funnel

Event: contact has been opted in

Event: contact has been opted out

Event: contact has been added to the system

Event: contact has been readded to the system

Event: contact has been added to the stage in a funnel

Event: new contact detail

Event: modified contact details

Event: task finalized

Event: contact filled in zip code

Event: contact has a new main owner/co-owner

Event: new external event occurred

Event: external event has been modified

Event: social event occurred

Event: Contact RFM segment change

Event: Added note to contact

Event: birthday email was sent

Event: upcoming date from a detail

Event: Consent assigned to contact

Event: Contact has opted out from SMS subscription

Event: Contact has been added to SMS subscription