UTM (Urchin Tracking Module) are special parameters that can be added to a standard URL address. Thanks to using UTM tags you can track traffic on your website from multiple sources.

Elements of UTM tags:

• Source – identifies where the traffic is coming from; the only parameter that is required.
• Medium – identifies the type of traffic; it means e.g. what type of link was used – cost per click or email.
• Campaign – identifies a strategic campaign, e.g. weekend-sale etc.
• Term – identifies search terms.
• Content – identifies what exactly was clicked and brought the user to the site; such as a text link.

IMPORTANT: UTM parameters can be named as you wish but remember that UTM tags are used to provide precise and convenient traffic analysis on the website. That is why these names need to be understandable and not ambiguous. What is more, when somebody clicks the link which is tagged, UTM parameters are seen.

UTM tags in SALESmanago:

• ‘utm_source’ – ‘salesmanago’ (required)
• ‘utm_medium’ – ‘email’ for a/b tests, periodic emails, birthday emails, emails sent by API
• ‘utm_medium’ – ‘rule’ for emails sent by rules
• ‘utm_medium’ – ‘workflow’ for emails sent by Workflow
• ‘utm_medium’ – ‘smtp’ for emails sent by smtp

Setting up UTM tags in the system:

[1] Settings – click it in the main menu and then go to [2] Others. Mark the checkbox [3] Tracking UTM active.

UTM tags are used to make traffic analysis simple and easy. Large-scale using UTM parameters provide data and thanks to that Google Analytics identifies the source, traffic type, campaign and even single element which brings the best results.