Test of a dynamic content allows to see which items attract your customers’ attention and encourages them to perform a particular action effectively (eg. click and go to the next sub).

NOTE: The maximum number of landing pages we can check during test is four.

Clicks will be counted automatically, therefore it is easy to check which element had the highest CTR (highest ratio of clicks). In the test we can set proportions of our landing page that will be displayed as soon as the test is over. If the proportions will not be set, the first landing page to be viewed will be the one that gained the highest CTR.

To start a test go to Website Marketing => Dynamic Content Tests, and choose Landing pages test

The entire process of testing landing pages consists of five stages: [A] TEST NAME, [B] LANDING PAGES, [C] VIEW SETTINGS DURING TEST, [D] VIEW SETTINGS AFTER TEST, [E] CODE ON YOUR WEBSITE.

[A] TEST NAME

[1] Test name – type test name and click Next.

[B] LANDING PAGES

At this stage add landings that you want to test.

[2] Landing page name – provide the name of the landing page.

[3] Select landing page – here, you can select prepared previously landing page template.

[4 and 5] Create new landing page – you can create new landing page – with HTML or drag and drop.

If the first landing page is done correctly, add it to the list of the elements and click Add. 

NOTE: The maximum number of landing pages we can check during test is four.

When the element is added click Next.

[C] VIEW SETTINGS DURING TEST

[6] Test end date – choose the date when the test will be ended.

[7] Display percentage during test – use sliders to set the percentage of the users that the landing pages will appear to during test. At this stage you can decide which landing page will be displayed the most. Set proportions in percentage. Total percentage should be 100% .

[D] VIEW SETTINGS AFTER TEST

Here, you can specify the proportions of the landing’s viewing, depending on the results of the test. If proportions are not set, the default landing to be shown will be the one with the highest CTR.  

When proportions are set click Next.

[E] CODE ON YOUR WEBSITE

As soon as the test is set, the code will be generated. Copy and paste the code below to your web page, in order to start displaying landing pages.