Spam words can be problematic for email campaigns, so knowing them and how to use substitutes will definitely help you in planning the content of your emails. Learn what spam filters are and how they work, and what words are most commonly caught by them.
Table of contents:
- What is spam filter?
- Trigger spam filters
- Words considered spam
1. What is spam filter?
While writing the subject line of the email, for each marketer there’s a trap waiting around the corner and it’s called Spam. Did you know that nearly one in five emails is grabbed by filters to be then sent away into the Spam Folder?
Spam filters can be triggered for numerous messages, resulting in skipping its recipient and going down straight to the folder no one will ever check. Internet Service Providers (ISP) control the subject and body of an email in order to protect their customers and filter spam and any possible scam. That is why being able to resolve a filtering issue is crucial.
2. What can trigger spam filters?
- Using too many CAPS and exclamation points
- Words that make exaggerated claims and promises
- Clickbait phrases like “super-hot exclusive sale”
- Over weighted emails
- Shortened URLs
- Spam content
- Spam words
Content considered as spam
When it comes to the content itself that can be considered spam, these are messages that have been previously marked as spam by recipients. Numerous spam records on a given topic make the ISPs think that every subsequent email containing similar content will be shady. Problematic content includes posts like i.e. diseases, medications, paramedicine, or sex.
3. Words considered spam
Trigger words are known to cause problems and increase the chances of your email falling into the SPAM abyss. By avoiding these words in the subject lines of your emails, you can drastically increase your chances of getting past SPAM filters.
Of course, the list of spam phrases evolves. Lately, the use of words such as “Coronavirus” and “Covid-19” has increased dramatically. That led some ISPs to filter messages that contain these words in the subject and therefore, generate many spam complaints. The same is true if the phrases in the message are repeated too regularly in its body.
Below, spam words to avoid in order to provide the most efficient email marketing.
Words that make exaggerated claims and promises
- #1
- 100% more
- 100% free
- 100% satisfied
- Additional income
- Be your own boss
- Best price
- Big bucks
- Billion
- Cash bonus
- Cents on the dollar
- Consolidate debt
- Double your cash
- Double your income
- Earn extra cash
- Earn money
- Eliminate bad credit
- Extra cash
- Extra income
- Expect to earn
- Fast cash
- Financial freedom
- Free access
- Free consultation
- Free gift
- Free hosting
- Free info
- Free investment
- Free membership
- Free money
- Free preview
- Free quote
- Free trial
- Full refund
- Get out of debt
- Get paid
- Giveaway
- Guaranteed
- Increase sales
- Increase traffic
- Incredible deal
- Lower rates
- Lowest price
- Make money
- Million dollars
- Miracle
- Money back
- Once in a lifetime
- One time
- Pennies a day
- Potential earnings
- Prize
- Promise
- Pure profit
- Risk-free
- Satisfaction guaranteed
- Save big money
- Save up to
- Special promotion
- Words that cause unnecessary urgency and pressure
- Act now
- Apply now
- Become a member
- Call now
- Click below
- Click here
- Get it now
- Do it today
- Don’t delete
- Exclusive deal
- Get started now
- Important information regarding
- Information you requested
- Instant
- Limited time
- New customers only
- Order now
- Please read
- See for yourself
- Sign up free
- Take action
- This won’t last
- Urgent
- What are you waiting for?
- While supplies last
- Will not believe your eyes
- Winner
- Winning
- You are a winner
- You have been selected
- Shady, spammy-looking words
- Bulk email
- Buy direct
- Cancel at any time
- Check or money order
- Congratulations
- Confidentiality
- Cures
- Dear friend
- Direct email
- Direct marketing
- Hidden charges
- Human growth hormone
- Internet marketing
- Lose weight
- Mass email
- Meet singles
- Multi-level marketing
- No catch
- No cost
- No credit check
- No fees
- No gimmick
- No hidden costs
- No hidden fees
- No interest
- No investment
- No obligation
- No purchase necessary
- No questions asked
- No strings attached
- Not junk
- Notspam
- Obligation
- Passwords
- Requires initial investment
- Social security number
- This isn’t a scam
- This isn’t junk
- This isn’t spam
- Undisclosed
- Unsecured credit
- Unsecured debt
- Unsolicited
- Valium
- Viagra
- Vicodin
- We hate spam
- Weight loss
- Xanax
- Words that are jargon or legalese
- Accept credit cards
- Ad
- All new
- As seen on
- Bargain
- Beneficiary
- Billing
- Bonus
- Cards accepted
- Cash
- Certified
- Cheap
- Claims
- Clearance
- Compare rates
- Credit card offers
- Deal
- Debt
- Discount
- Fantastic
- In accordance with laws
- Income
- Investment
- Join millions
- Lifetime
- Loans
- Luxury
- Marketing solution
- Message contains
- Mortgage rates
- Name brand
- Offer
- Online marketing
- Opt in
- Pre-approved
- Quote
- Rates
- Refinance
- Removal
- Reserves the right
- Score
- Search engine
- Sent in compliance
- Subject to…
- Terms and conditions
- Trial
- Unlimited
- Warranty
- Web traffic
- Work from home