Unlock the potential of artificial intelligence thanks to the SALESmanago API integration with ChatGPT and DALLᐧE by OpenAI.
Artificial intelligence can help you produce high-quality text and graphics that engage and resonate with your target audience. SALESmanago has combined the capabilities of ChatGPT and DALLᐧE in its AI Studio, designed specifically to assist marketers in creating email content.
The AI Studio is available in the Email Design Studio (text and image generation capabilities) and the Drag & Drop Email Designer (text generation only). The feature is designed to yield the best possible results with minimum input on your part, so all you need to do is provide details for your individual case.
This article explains how to use the AI Studio to generate (and improve) relevant content tailored to your needs.
NOTE: OpenAI API services are paid. However, the pricing is more than attractive, considering how much time it can save you. The payment system is very flexible and you pay only for the resources you use. Read more on the OpenAI website >>
Contents
1. Getting started
SALESmanago has integrated ChatGPT and DALLᐧE into its state-of-the-art email designer: the Email Design Studio. These two technologies by OpenAI are combined in the unique AI Studio, which caters to the specific needs of marketers creating email content.
Whenever you need a hand in writing text, navigate to the AI Studio and let artificial intelligence do the “thinking.” The language generation capabilities of ChatGPT can assist you in creating compelling subject lines, email introductions, and call-to-action phrases that drive higher open and conversion rates, but also other types of text content. Overall, ChatGPT can significantly speed up your work and enhance the effectiveness of your emails.
The image generation capabilities of DALLᐧE can deliver the graphics you need within seconds of receiving a request. Use it to generate illustrations, photo banners, icons, and color palettes. Another noteworthy tool is Image variations, which allows you to upload your own image and have it re-conceived by artificial intelligence.
To access the AI Studio in the Email Design Studio >>, simply select the appropriate tab on the left-hand menu:
A limited version of the AI Studio (only text capabilities) is also available in the Drag & Drop Email Designer. When editing an email in this creator, simply select the right-most tab:
Read this article to learn how to start using the AI Studio and how it can help you in your work.
2. Integrate your OpenAI account
To use the AI Studio, you need to have an OpenAI account.
Read how to create an OpenAI account and how to integrate it with the SALESmanago AI Studio >>
NOTE: Before you create an OpenAI account and integrate it with the AI Studio, you can try the free demo version, which allows you to enter up to 20 queries.
3. How to use the AI Studio
A. Text tools
Text content can be crucial to an email’s effectiveness, but creating original and engaging content can be a challenge. Now you can use a new source of inspiration: ChatGPT, a language model developed by OpenAI.
Start your work with the AI Studio by going to its settings and selecting the language [A] in which you want to generate content. You can also specify the maximum number of tokens [B] that you want to spend on one query.
Visit the OpenAI website for an explanation of tokens >>
Next, go to text tools to select the task you want to pass to AI (the type of content you want to have generated or improved).
The AI Studio is designed to yield the best possible results with minimum input on your part, so all you need to do now is provide the details for your individual case.
After selecting a text tool, you will see the type of request that will be submitted to AI [1] and an input field where you can enter your query [2].
Some text tools allow you to define an additional parameter [3]. In the example above (Best CTA), you can choose whether the Call-to-Action is intended for a button or a headline. If you select the tool: Generate content…, you can specify the target length of the text. For the Rewrite my content tool, you can select the objective of the rewriting (e.g., “make it more marketable” or “improve grammar”).
When you have specified your query, click Generate [4]. Wait until the AI Studio returns an output text.
IMPORTANT: Always quality-check the outcome before publishing it. AI-generated content can improve your work in many ways, like efficiency and scalability, cost-effectiveness or breaking writer’s block. However, AI relies on data and algorithms for content. Pay attention to the tone as it may get lost. Also, this type of content can be similar to published materials as ChatGPT pulls data from various sources.
EXAMPLE: AI was asked to rewrite a fragment of this article to make it more marketable (using the tool: Rewrite my content).
AI returned the following output:
Click Use again [A] to use the same text tool for the same or a different query.
TIP: In each of the text tools, you can enter the same query again and again, and each time AI will generate a different output. You can do this until you are satisfied with the result.
NOTE: Sometimes, after clicking on Generate, ChatGPT may state that your query could not be processed, for example:
There are a number of possible reasons why this can happen, including, in particular:
- Server overloading—Due to ChatGPT’s immense popularity, OpenAI’s servers may sometimes experience excessive demand, resulting in temporary overloading.
- Your account balance—Make sure that you have sufficient funds on your OpenAI account.
- Technical issues—In rare cases, technical issues may prevent ChatGPT from generating a response.
- Breach of OpenAI’s policy—OpenAI’s policy prohibits the use of its language models for illegal or harmful activities. Additionally, OpenAI’s language models are not designed to provide personalized professional advice. Therefore, queries pertaining to prohibited topics or requesting personalized advice will not be answered.
B. Image generation tools
Save time and money by asking artificial intelligence to create the graphics you need and refine them until they are perfect. You can also ask it to create a variation of an uploaded image.
Start your work with the AI Studio by going to its settings and selecting the quality [A] in which you want to generate graphics (the better the quality, the larger the file size).
NOTE: Images generated in the AI Studio are added to the gallery in JPG format and downloaded in PNG format.
Next, go to the list of tools to select the type of task you want to give to AI (the type of graphics you want to have generated or improved).
The Image variations [A] tool allows you to upload your own image and ask AI to create its variations (new images that can differ from the original in one or more ways).
The uploaded image should not include text (DALLᐧE is currently incapable of processing images with text). After clicking on Image:
select the graphics you want to modify from your gallery or drag it from a local folder. The image must be square to be processed by AI. If the height and width dimensions of the uploaded image are not exactly the same, you will be asked to either crop the image (reduce the larger dimension) or add white background to its sides (increase the smaller dimension).
When your image is ready, click Generate. The AI Studio will return four results, which can be downloaded or added to the gallery.
The other AI tools:
- Color palette
- Illustration
- Photo banner
- Simple icon
- Advanced icon
return results based on text input, meaning that you need to describe the desired outcome in words.
After selecting one of these image generation tools, you will see the type of request that will be submitted to AI [1] and an input field where you can enter your query [2].
Some tools allow you to define an additional parameter [3]. In the example above (Illustration), you can choose the style the graphics should be created in and the background color.
TIP: DALLᐧE is still in its early development phase and may not take into account all your specifications, especially those for background color.
When you have specified your query, click Generate [4]. Wait until the AI Studio returns an output.
EXAMPLE: Input:
Output:
Each of the four results can be downloaded [1] or added to the gallery [2].
If you click on Use again [3], DALLᐧE will generate another four results based on the same query. This action can be repeated until you are satisfied with the output.
NOTE: Sometimes, after clicking on Generate, DALLᐧE may state that your query could not be processed, for example:
This can happen for a number of reasons—see the explanation in Section 3.B above.