Dashboards: Google Analytics

Dashboard: Google Analytics is dedicated for eCommerce companies. Its main purpose is to extract the transactional data from Google Analytics directly to SALESmanago system.

IMPORTANT:

  • in order to extract the data, an integration (free of charge) between Google Analytics and SALESmanago has to be performed (description below)
  • the transactional data has to be stored in Google Analytics
  • the access to that screen is provided for the users who have an access to Google Analytics. It means that when you have a few accounts in the system, the the access to the data on that screen is only provided for those users who already have the access to Google Analytics dashboard

DESCRIPTION

Stage 1. Configuration in Google dashboard

1. Click and log in: https://console.developers.google.com (use email address which is configured with Google Analytics).

2. When you do not have any project, click + ENABLE APIS AND SERVICES in the Dashboard. Next, click New project. Provide name and location.

3. In the next step click API Library in your left-hand menu bar.

Search for Google Analytics API.

Then you are automatically redirected to the next window where you can verify if the access to API is active. Next, click [1] Manage.

4. On your left-hand menu bar click [1] Credentials and next Configure consent screen → OAuth consent screen.

Wypełnij następujące pola:

[1] Application name

[2] Application logo – click Browse to select a graphic element

[3] Support email – email address that is displayed for users who need help

[4] Scopes for Google APIs

[5] Authorised domains – provide salesmanago.pl and salesmanago.com

[6] Application Homepage link – provide the link which is displayed on the consent screen. Remember that it needs to be hosted in the authorised domain.

[7] Application Privacy Policy link – provide the link which is displayed on the consent screen. Remember that it needs to be hosted in the authorised domain.

[8] Application Terms of Service link – provide the link which is displayed on the consent screen. Remember that it needs to be hosted in the authorised domain. That field is optional.

[9] Save – click to save changes.

 

IMPORTANT: Here you also have: About the consent screen, OAuth verification oraz OAuth grant limits.

5. On your left-hand menu bar select [1] Credentials and next [2] Create credentials.

Then you have a drop-down list. Select OAuth client ID.

6. Now select the type of web application – Web application

7. Fill in the fields using the information below:

  • NAME field – provide any name you wish,
  • in the RESTRICTIONS section fill in Authorised JavaScript origins field only, Authorised redirect URls field must be empty.

Save changes clicking Create.

8. Then you have the window with your client ID and your client secret key. Copy your client ID.

9. Log in to your SALESmanago account. Go to Settings → Integration → Google Analytics. Paste the code of the client and confirm changes clicking Save.

 

IMPORTANT:

a) First you need to verify whether your SALESmanago account is created on app1, app2, app3 ( check it in Settings -> Integrations -> Dostęp przez API -> Endpoint).

For account on:

app1 -> provide all the possibilities – see here -> https://www.salesmanago.com

app2 -> provide all the combinations possible, but take installation into consideration -> https://app2.salesmanago.com

app3 -> provide all the combinations possible, but take installation into consideration -> https://app3.salesmanago.com

b) While providing configuration you need remember about other languages (see picture below). Do not skip that step if you do not want an error to occur while connecting with Google Analytics. Provide the whole variety of combinations if you are using http://salesmanago.de/ as well.

We recommend 4 email addresses which depend on installation (www, app2 or app3) for both protocools and pl/com versions:
http://www.salesmanago.pl
http://www.salesmanago.com
https://www.salesmanago.pl
https://www.salesmanago.com

Stage no 2.

Go to Analytics Panels -> Google Analytics. If the configuration was done correctly, the data should be extracted after a few minutes. If en error occurs it is more likely that the addresses have been provided incorrectly in the stage no 1. Go back to stage no 1 and check if the data is correct.

DESCRIPTION OF THE DASHBOARD

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[1] Email address – the same address you use to connect with Google Analytics.

[2] Time slot – choose from which period you want to analyze your data.

[3] Additional settings – if you have more that one Google Analytics account configured, you can choose from which of them you want to analyze the data.

[4] Number and value of transactions – the number of the total transaction made by all the buyers in your online shop.

[5] Supported transactions (SALESmanago) and supported revenue (SALESmanago) – the value of the transactions that have been done by the customers, thanks to interactions with SALESmanago.

Note: analytical dashboard allows you to check how much do you benefit from actions provided by SALESmanago.

[6] Transaction revenue – diagram – shows the increase of all the transactions done in a chosen period of time.

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Below you can also see the Chart – it allows you to filer date by Medium/Source, Medium or Source. The data are extracted from Google Analytics. That helps you for a better analysis of the source from which transaction have been made.

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