SALESmanago presents an integration with LiveChat Inc., which allows you to collect and combine information from LiveChat Inc. conversations and forms with multi-source customer data, and to use this information in hyper-personalized omnichannel marketing campaigns. Complement your marketing possibilities with customer data from various channels, including LiveChat Inc., and increase your eCommerce sales.
Contents
1. Basic informtion
LiveChat Inc. is an advanced solution that allows eCommerce businesses to communicate with website visitors via live chat. The software is used by over 34,000 companies, making it one of the most popular of its kind. LiveChat Inc. offers a broad range of features, such as greetings and pre-chat forms, as well as reports and analytics.
- Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers (Aberdeen Group).
2. How does it work?
Thanks to this integration, when a customer initiates a LiveChat Inc. conversation in your online store, the data are sent to the SALESmanago system. The integration allows you to transfer Contact data from pre-chat forms to SALESmanago and create an External Event for each new chat conversation started by an identified Contact.
Contacts added to the database via this integration will automatically be assigned a LIVECHAT_INC tag. The scoring of the LIVECHAT_INC tag increases by 1 point each time an identified Contact starts a chat.
Learn more about the scope of this integration >>
3. Examples of use
Use customer data from all channels:
Segmentation
- Create a segment of Contacts who have contacted you via LiveChat Inc.
- Use the segment to reach Contacts by email, through Mobile Marketing campaigns, as part of Automation Processes, and more.
Automation
- Configure Automation Rules that will be activated when Contacts communicate with you via LiveChat Inc. Send the Contacts personalized messages through various channels and encourage them to return to your store.
IMPORTANT: Contacts are transferred immediately after a conversation with a consultant is initiated. New Contacts have the opt-out status by default (Contacts that already exist in the system will retain their statuses). To communicate with your new Contacts, you need them to confirm their subscription.
Communication
- Configure an educational email series (lead nurturing) for new Contacts obtained via LiveChat Inc., to shorten their purchase path.
- Prepare an omnichannel Workflow triggered by a LiveChat Inc. conversation to build and strengthen relationships with your Contacts.
Full Omnichannel
- Use Contact data to create an advanced campaign run across multiple channels, including Email Marketing, Web Push, Website Marketing, and others.
- Address your campaigns to specific segments, taking into account users’ purchases in your online store and information from LiveChat Inc. conversations and forms.