SMS gateway configuration

Mobile marketing is inseparable from the medium of text messaging, also known as SMS. SMS gateway is an interface that allows you to send text messages without using a cell phone. It enables mass sending of marketing messages of various types, including birthday SMS, discount codes, order acceptance information, sales, and discounts. SMS gateway can be integrated with various platforms, including SALESmanago.

There are many benefits to incorporating mobile marketing into your strategy. For instance, sending text messages is easy and relatively inexpensive compared to an outdoor campaign or TV advertising. SMS has a high open rate (OR) because smartphone-based communication has a personal touch for recipients. Local businesses especially value this channel because they can use it to easily inform a loyal consumer group about great deals, news, and special offers.

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To start the SMS gateway configuration, go to:

Mobile Marketing → Accounts integration → SMS


Contents

  1. Basic information
  2. List of supported SMS gateways
  3. Configuration of selected SMS gateways
    a) SMSAPI
    b) Infobip
    c) Twilio
    d) Dynmark
  4. Configured gateway settings

1. Basic information

SMS gateway allows you to quickly and cost-effectively send single or bulk SMS. Personalized bulk text messages allow you to reach customers via the fast-growing mobile channel. By integrating the SMS gateway with the CDP platform, you can complement your omnichannel communication with this extremely efficient medium. Data from the platform enables very precise message targeting to the appropriate segments of your database. SMS can be used in various processes, such as Workflow scenarios. In their basic version, they are simple text messages, but they can be enriched with links to special offers or used to send discount codes.


2. List of supported SMS gateways

Below you can find an alphabetical list of SMS gateways integrated with SALESmanago. Click on an item to go to the provider’s website.

IMPORTANT: Please bear in mind that some gateways only allow messaging within a given country (or messaging abroad is charged differently). Make sure that you are aware of the conditions offered by a given service provider.


3. Configuration of selected SMS gateways

To set up your SMS gateway, go to Mobile Marketing → Accounts integration. On the screen that appears, select the SMS tab and click the tile + Add provider.

From the list of gateways, select the one you want to integrate with SALESmanago.

IMPORTANT: You can integrate more than one SMS gateway. The integrated gateways will appear as a tiled list on the Accounts integration screen.

Integration with an SMS gateway typically involves providing a login and password and, in some cases, additional authentication credentials.


[A] SMSAPI

To integrate the SMSAPI gateway, fill in the following sections and save your progress.

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[1] Account integration name – the name will be loaded automatically using the selected operator.

[2] Login – enter the login you use to access the SMSAPI system.

[3] Password – enter the password you use to log in to SMSAPI.

[4] From – enter the exact same name as the one set in the SMSAPI system. If you have several sender name fields configured, you can enter them here, separated by commas. When sending an SMS, you can choose a sender name for the message.

[5] Message type – select the message type that you chose in your SMSAPI plan.

  • Eco SMS
  • Pro SMS
  • Priority SMS

[6] Endpoint – endpoint is an address where an SMSAPI application is located. Do not add “http://”, “https://” or a final slash (/) to the endpoint address. You can select the appropriate endpoint from the drop-down menu:

  • smsapi.pl
  • smsapi.com

[7] Default phone number prefix – specify a prefix (e.g. “+48”) that will be added by default to a phone number that has nine characters or less.

[8] Allow diacritical characters – diacritical marks are graphical marks used in alphabets and other writing systems, placed above, below, next to, or inside a letter, changing the way the letter is read and, thus, creating a new letter, such as ę, ż, ä, ü, ß, and emoticons. Check this box if you want diacritical characters to be displayed in messages.

[9] Shorten links in messages – Shortened links are user-friendly and attractive. The format of a shortened link looks like http://esm.to/ or https://esm.to/ with nine characters selected randomly and attached to it. Check this box if you want the system to automatically shorten added links.

IMPORTANT: Remember that even shortened links will be counted as part of your message’s character limit. Consider this when creating content for SMS campaigns that use shortened links.

[10] Activate – check this box to activate the integration immediately after saving the settings.

Once you have entered the data, save your progress to add the integration.

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To save the set integration, click the [1] Save button.


[B] Infobip

To integrate the Infobip gateway, fill in the following sections and save your progress.

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[1] Account integration name – the name will be loaded automatically using the selected operator.

[2] Login – enter the login you use to access the Infobip system.

[3] Password – enter the password you use to log in to Infobip. 

[4] Sender – enter the exact same name as the one set in the Infobip system.

[5] Default phone number prefix – specify a prefix (e.g. “+48”) that will be added by default to a phone number that has nine characters or less.

[6] Allow diacritical characters – diacritical marks are graphical marks used in alphabets and other writing systems, placed above, below, next to, or inside a letter, changing the way the letter is read and, thus, creating a new letter, such as ę, ż, ä, ü, ß, and emoticons. Check this box if you want diacritical characters to be displayed in messages.

[7] Shorten links in messages – Shortened links are user-friendly and attractive. The format of a shortened link looks like http://esm.to/ or https://esm.to/ with nine characters selected randomly and attached to it. Check this box if you want the system to automatically shorten added links.

IMPORTANT:Remember that even shortened links will be counted as part of your message’s character limit. Consider this when creating content for SMS campaigns that use shortened links.

[8] Activate – check this box to activate the integration immediately after saving the settings.

Once you have entered the data, save your progress to add the integration.

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To save the set integration, click the [1] Save button.


[C] Twilio

To integrate the Twilio gateway, fill in the following sections and save your progress.

[1] Account integration name – the name will be loaded automatically using the selected operator.

[2] Account Sid – enter the Account Sid, which you can find in the Account Info tab of the Console Dashboard after logging in to your Twilio account.

[3] Token – enter the token you find in the Account Info tab of the Console Dashboard after logging in to your Twilio account.

[4] Sender – enter the number or Alphanumeric Sender ID registered in your Twilio account. 

[5] Default phone number prefix – specify a prefix (e.g. “+48”) that will be added by default to a phone number that has nine characters or less.

[6] Allow diacritical characters – diacritical marks are graphical marks used in alphabets and other writing systems, placed above, below, next to, or inside a letter, changing the way the letter is read and, thus, creating a new letter, such as ę, ż, ä, ü, ß, and emoticons. Check this box if you want diacritical characters to be displayed in messages.

[7] Shorten links in messages – Shortened links are user-friendly and attractive. The format of a shortened link looks like http://esm.to/ or https://esm.to/ with nine characters selected randomly and attached to it. Check this box if you want the system to automatically shorten added links.

IMPORTANT:Remember that even shortened links will be counted as part of your message’s character limit. Consider this when creating content for SMS campaigns that use shortened links.

[8] Activate – check this box to activate the integration immediately after saving the settings.

Once you have entered the data, save your progress to add the integration.

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To save the set integration, click the [1] Save button.


[D] Dynmark

To integrate the Dynmark gateway, fill in the following sections and save your progress.

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[1] Account integration name – the name will be loaded automatically using the selected operator.

[2] Login – enter the login you use to access the Dynmark system.

[3] Password – enter the password you use to log in to Dynmark. 

[4] Sender name – enter a sender name of 2–11 characters in length. If you want to specify more than one sender, enter consecutive entries separated by commas.

[5] Default phone number prefix – specify a prefix (e.g. “+48”) that will be added by default to a phone number that has nine characters or less.

[6] Allow diacritical characters – diacritical marks are graphical marks used in alphabets and other writing systems, placed above, below, next to, or inside a letter, changing the way the letter is read and, thus, creating a new letter, such as ę, ż, ä, ü, ß, and emoticons. Check this box if you want diacritical characters to be displayed in messages.

[7] Shorten links in messages – Shortened links are user-friendly and attractive. The format of a shortened link looks like http://esm.to/ or https://esm.to/ with nine characters selected randomly and attached to it. Check this box if you want the system to automatically shorten added links.

IMPORTANT:Remember that even shortened links will be counted as part of your message’s character limit. Consider this when creating content for SMS campaigns that use shortened links.

[8] Activate – check this box to activate the integration immediately after saving the settings.

Once you have entered the data, save your progress to add the integration.

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To save the set integration, click the [1] Save button.


4. Configured gateway settings

The configured gateways are displayed on the Mobile Marketing → Accounts integration → SMS screen as a mosaic of tiles.

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Hovering the cursor over the selected tile will give you access to the gateway settings.

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To access the gateway settings, click the Settings button.

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On the new screen, you will see the integration panel.

[1] Current settings – in this section, you can see the current settings of the selected gateway integration.

[2] Integration status – in the upper right corner, you will see the current integration status of the account.

[3] Edit – this button will allow you to change the current gateway settings.

Once you get to the edit screen, you will see the same screen as the one displayed during the account integration.

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  1. Information – in this section, you can freely modify the information you entered earlier.
  2. Save – the Save button allows you to save changes.

[4] Test SMS – this button allows you to quickly send a test message and check if the integration has been done correctly.

When you click the Test SMS button, you will see a pop-up window. From here, you can quickly create and send a test message.

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  1. Phone number – enter the phone number of the contact in your contact database to whom you want to send the test message. The phone number must include a prefix.
  2. Message content – enter the content of the test message. You can use up to 150 characters.
  3. Cancel – if you don’t want to send the test message, you can use this button to cancel the process.
  4. Send – clicking this button will send the test message to the specified phone number.
  5.  X – if you want to cancel the process, you may use the X button in the upper right corner. It will close the window without saving or sending the message.

[5] Action – this drop-down menu gives you access to two actions:

  • Deactivate – deactivates account integration. You won’t be able to send SMS from this account until you reactivate it.
  • Delete – permanently deletes the integrated account.
If you need more information about the topic mentioned above, please contact us: support@salesmanago.com +1 800 960 0640