To better personalize your audience’s experience, use the data collected via the Customer Preference Center to create product recommendations and customize communications via the Web Push channel.

To create a Dynamic Web Push notification, go to

Channels → Web Push → Dashboard → + New Web Push Notification

or

Channels → Web Push → Sent → + New Web Push Notification

or

Channels → Web Push → Templates and drafts → + New Web Push Notification

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Contents

1. Basic information
2. Creating a Dynamic Web Push notification using zero-party data

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1. Basic information

According to Accengage, both advanced targeting and advanced personalization can improve Web Push notification reaction rates (three and four times, respectively). Use product preference data to configure a Dynamic Web Push with the recommendation scenario: Products based on Contact preferences.

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2. Creating a Dynamic Web Push notification using zero-party data

Prepare a Dynamic Web Push notification using the SALESmanago Wizard.

Learn how to create a Dynamic Web Push notification >>

In the last step (Send), you will select the scenario that links the displayed recommendations to the preferences indicated by Contacts in the Preference Center. Expand the Product recommendations menu.

[1] Select e-shop – use the drop-down list to select the e-shop (the XML Product Feed or Product Catalog) that will be the source of recommended products.

[2] Product scenario – use the drop-down list to select the scenario: Products based on Contact preferences.

[3] Select Customer Preference Center – This field will appear following your selection in step [2] above. Use the drop-down list to select the Preference Center that will be the source of data for the recommendations included in the Dynamic Web Push notification.