Landing pages are SALESmanago Marketing Automation solution for creating a landing page or dynamic content on a website. The use of landing pages varies from a small banner or button via a pop-up recommendation system, to a complex dynamic menu page.
Landing pages can be placed on a webpage in two ways:
- as a window iframe,
- as a pop-up.
Iframes are part of a webpage, located on a different server than the rest of the site. Iframes are used mostly for posting advertising banners. SALESmanago uses them to post dynamic content within a web page.
Landing pages can use the same contact information and contact behaviour on the site. So you can, for example, display a banner with a greeting: “Hello Steven”. The name is taken from the contact details.
Note: Landing pages are not capable of creating personalized content like emails that are sent to a contact, or FreeMarker notifications that are used in dynamic emails.
In addition to basic contact details you can view coupons, details of the last external event and additional details.
How to create a landing page:
Landing pages are located in the Website Marketing -> Landing pages
Go to the list of landing pages created before – in the upper right corner you will find a button which activates the site creator:
Edit the site in the same way as for the email template; the creator has the same functions, except placeholders – to add the personalized information you will have to use the possibilities offered by Freemarker. The whole Landing page should be created as a table. The dimensions should fit the space it will occupy on the website.
In order for the Landing page to run a dynamic content, you will have to add to it a relevant script – <iframe> that imports the contact’s client ID. The script you see below will only work with monitored contacts.
Example:
1. Iframe must be added to your site.
<iframe id="landingpage_test" height="400" width="400" src=""> </iframe>
2. Add jquery code anywhere on the website.
<scripttype="text/javascript"> $(document).ready(function () { varsmClientId = smReadCookie('smclient'); $("#landingpage_test").attr('src', 'Landingpage_URL?contactId=' + smClientId); }); </script>
Explanations:
Red – this element has to be the same in both scripts – it relates to the name of your Landing page. Any name can be chosen, yet it is essential that the same name is used in both locations.
Blue – link to the Landing page that has been created in the system.
Green – additional element of the link that must be added in order to create personalized content. You can also use an email address:?email=email_kontaktu@domena.pl.