This Event occurs when a monitored Contact clicks on a specific Personalized Banner variant configured in Menu → Web Tools → Website Personalization → Personalized Banners.

Read more about Personalized Banners >>

In the Personalized Banners wizard, you create a single Personalized Banner that can have a number of variants. These variants (banner versions) can be added at Step 2 of the wizard:

The Event: Specific Personalized Banner variant clicked by Contact allows you to configure a Workflow (or its part) to be triggered when a specific variant of a Personalized Banner is clicked by a Contact.

TIP: If you want your Workflow (or its part) to be triggered when a Contact clicks on any variant of a Personalized Banner, use the Event: Any Personalized Banner variant clicked by Contact >>

After adding this Event to your Workflow, define the following settings:

[1] Banner—Select a Personalized Banner variant which, when clicked, will cause the Event to occur.

[2] Follow an alternative path after—This option will only be available if this Event is not the triggering Event for the Workflow (i.e., if it is preceded by another Event, a Condition, or an Action, and not directly connected with the Start element). Here, you can specify the time after a previous Event/Condition/Action for which the system will wait for this Event to occur.

If the Event occurs within the specified time, the primary path will be followed immediately.

If the Event does not occur within the specified time, the alternative path will be followed.

Read more in the article: Workflow | Advanced configurations >>

Click Save to continue configuring your Workflow.