Email Design Studio | Marketing Uses

We all know how to make beautiful emails, but is that enough? The Email Design Studio’s unique and original content enrichment features, enhanced by native integration with the Customer Data Platform, flips the script. It’s the only tool with capabilities beyond supporting the creation of beautiful emails, enhancing them with dynamic 1:1 product personalization based on Zero- and First-Party Data.


  1. Why do we need to re-think Email Design?
  2. Email Design Studio: examples of use

1. Why do we need to re-think Email Design?

To this day, Email Marketing remains one of the more effective marketing channels that generates very high ROI. Its immense popularity in eCommerce marketing means that it is often hard to cut through the noise made by other marketers and genuinely engage the recipient. 

  • 61% of consumers prefer to be contacted by brands through email. (Statista)
  • 99% of email users check their email every day, some as much as 20 times a day. (OptinMonster)
  • More email is read on mobile than on desktop email clients. (Litmus)
  • Smartphone click rates are significantly higher than before. More clicks are now happening on smartphones (47.5%) than desktops (41.7%). (MessageGears)
  • 42.3% of people will delete an email if it’s not optimized for mobile. (SaleCycle)
  • Personalized emails have a 29% higher unique open rate (OR) and a 41% higher unique click rate (CR) than non-personalized ones. (Active Trail)

That’s why we decided to push the boundary where true customer engagement and intimacy is built.

2. Email Design Studio: examples of use

We want you to make the most of your data and go beyond creating beautiful emails:

  • Don’t waste your time coding email templates from scratch. Make an email and design its structure with a few clicks. Place advanced, ready-to-use widgets in individual blocks. Enjoy beautiful messages that look perfect regardless of recipient’s configuration of device, inbox, and email client.
  • Make it easy for mobile users—those who use the fastest growing channel for email consumption. Build your message with columns that will seamlessly adapt to vertical, narrow smartphone screens. Ensure flawless display of content and convenience for recipients who have all the important elements within thumb’s reach.
  • Encourage recipients to click and open emails by creating the best performing headlines. Enter an email subject line, then test its effectiveness through AI Subject Grader. Check different versions to get the best result and increase the chances of reaching the recipient.
  • Leverage Customer Intimacy. Show your recipients only the content that interests them. Deepen personalization with conditional structures. You can, for example, further adjust product recommendation for each group.  You will avoid sending generic content and further customize it within narrow audience segments.
  • Don’t waste time setting up the same element every time, or copying it from other emails. Use the most necessary elements you collect in your own widget library quickly and efficiently. Simply drag them into newly created messages and save time.
  • Listen to feedback from people who already know the company and the product through a NPS survey. Add a survey widget to an email and incentivize people to leave their opinion. This will help you to adjust and optimize your marketing efforts and deepen the sense of intimacy.
If you need more information about the topic mentioned above, please contact us: +1 800 960 0640