A/B Tests

A/B tests are one of the best tools for optimizing and improving the effectiveness of an email campaign. SALESmanago offers extensive split testing features allowing you to optimize for variables such as appearance, subject line, and point of delivery.

You can run an A/B test on any email message from the list of standard messages.

To see the performance statistics of a performed A/B test, go to A/B/X TESTING → A/B TESTS and click Details next to a message.

Results

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The results for both parts of the test are displayed next to each other for easy comparison. The statistics are for the following performance indicators: subject line, message template, unique clicks, unique opens, and number of opt-outs (unsubscribed contacts).

[1] Results for version A.

[2] Results for version B.

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[3] [4] Clicked links – in these tables you can compare how specific links performed during the split test. The top table is for version A and the bottom table for version B.

Settings

[5] Group – choose a group from the list to assign to it this A/B test. You can use groups to organize tests – this does not influence the way tests function.

[6] Add new group – click this button to create a new group.

[7] Edit – click this button to edit the A/B test. Concluded tests can not be edited.

After the test is finished, the best performing version of the message is sent – you can track its results in Sent email analytics. To quickly go there, scroll up and click the link in Email test A/B stats (right above 1).

If you need more information about the topic mentioned above, please contact us: support@salesmanago.com +1 800 960 0640