A/B tests of emails

A/B tests are one of the best tools for optimizing and improving the effectiveness of email marketing. SALESmanago offers extensive A/B testing for appearance, news, topics, and point of delivery.

The test can be performed on any email message stored in the list of standard messages.


In order to send an A/B test, click on the tab



  1. A/B test configuration
  2. Test A and test B
  3. Settings of sending an email with better results
  4. Results

1. A/B test configuration

[1] Name – provide the name for a test.

[2] Group – select the group from the list that is to be located. If necessary, add a new group. By default, all tests will be placed in the group “Default”. Then you will be able to find A/B test on the list. Use simple names – this will facilitate further analysis of our marketing activities.

[3] Addressee –  Add your email address, name or tag and you can exclude people that you do not want the tests to go to. The rules to address the messages is the same as in the standard mailings. Exclude addressees analogically [4].

[5] Use custom filtering – use this option to choose addresses by means of the number of accumulated scoring points, date of birth, age, external events, etc.

2. Test A and test B

[1] Email – select an email. You can choose from all the messages saved in the list of the standard messages in Email Marketing Email List More information

[2] Email account – choose an email account from which the email will be sent.

[3] Send to – choose the percentage of contacts to which we have to send a part of emails. For example, if in the Addressee field [3] you provided a tag that has 100 00 addressees and you chose an A test version to 20% of your contacts, such version will be sent to 20 000 contacts. To make the test more plausible you should send versions to at least hundred of contacts.

[4] Subject – choose a subject name for A and B emails More information about personalizing an email.

[5] Send on date – you can choose the date when the tests should be sent. By default, they would be set as the same. Please note that if you choose different dates (for example in two days) you will have to wait for the statistics until both messages are sent. To get the plausible results you should wait at least a couple of hours.

3. Settings of sending an email with better results

[1] Send automatically – check the option to automatically send better email.

[2] Criterion – choose the parameter that will determine which of the emails is better.

[3] Time to wait before sending – set the sending time.

4. Results

To see the performance statistics of a performed A/B test, go to A/B/X TESTING → A/B TESTS and click Details.

Learn how to access the performance statistics of an A/B test

Learn how to use  Automation Email Analytics

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If you need more information about the topic mentioned above, please contact us: support@salesmanago.com +1 800 960 0640