Workflow Condition: Prediction of churn occurrence

This Condition is met if a Contact’s churn prediction value is at a specific level.

One of the tabs on the Contact Card is Prediction Analytics. This feature allows you to predict your Contacts’ future activities (purchase or churn) based on transactional and behavioral data.

Read more about Prediction Analytics on the Contact Card >>

After adding this Condition to your Workflow, define the following settings:

[1] Prediction of churn occurrence—Select the level of churn risk for which the Condition will be met. You have the following options:

  • low (0–25%),
  • medium (26–50%),
  • high (51–75%),
  • very high (76–100%).

The Condition will be met for a Contact if the prediction of churn occurrence on their Contact Card is at the selected level.

Click Save to continue configuring your Workflow.

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