This Event occurs when a Contact opens any of your emails or any email from a selected email group.

Learn more about email groups >>

This Event will occur when a Contact opens:

• an email sent in a mass mailing,
• an email sent as a birthday email, a periodic email, or as part of an A/B test.

This Event will not occur when a Contact opens:

• a subscription confirmation email.

After adding this Event to your Workflow, define the following settings:

[1] Email group—Here, you can decide whether the Event should occur when a Contact opens any of all your emails (default setting) or any email from a specific email group.

IMPORTANT: This Event will not occur if a Contact opens a subscription confirmation email.

NOTE: For an email to be considered opened, the recipient must open the email and the monitoring pixel must be loaded. The monitoring pixel is added automatically to each email sent from SALESmanago, however, some email clients (including Outlook and AOL Mail) block the display of images and therefore prevent the open status from being immediately transferred to SALESmanago. However, the open status is transferred to SALESmanago as soon as the recipient clicks on the “Download/Show/Display images” button in the email software.

[2] Follow an alternative path after—This option will only be available if this Event is not the triggering Event for the Workflow (i.e., if it is preceded by another Event, a Condition, or an Action, and not directly connected with the Start element). Here, you can specify the time after a previous Event/Condition/Action for which the system will wait for this Event to occur.

If the Event occurs within the specified time, the primary path will be followed immediately.

If the Event does not occur within the specified time, the alternative path will be followed.

Read more in the article: Workflow | Advanced configurations >>

Click Save to continue configuring your Workflow.