This Event occurs when a specific new tag has been added to a Contact.

The Event will occur when a tag is assigned to a Contact:

• manually, on the Contact Card,
• through a Workflow or Automation Rule (Action: Add tag to Contact),
• via API (provided that the fireEvents flag is set to true, which is the default setting) or an integrated eCommerce platform.

The Event will not occur when a tag is assigned to a Contact:

• through an import from a CSV or XLSX file >>,
• through Menu → Audiences → Contacts → Contact management → Contact Manager (unless the Workflow is selected in the Run Workflow section).

After adding this Event to your Workflow, define the following settings:

[1] Tag—Enter one or more tags. The tags will be connected by the OR operator, which means that the Event will occur if any of these tags is assigned to a Contact.

After entering the name of a tag, confirm it by pressing Enter or select the tag from the list that will appear.

[2] Follow an alternative path after—This option will only be available if this Event is not the triggering Event for the Workflow (i.e., if it is preceded by another Event, a Condition, or an Action, and not directly connected with the Start element). Here, you can specify the time after a previous Event/Condition/Action for which the system will wait for this Event to occur.

If the Event occurs within the specified time, the primary path will be followed immediately.

If the Event does not occur within the specified time, the alternative path will be followed.

Read more in the article: Workflow | Advanced configurations >>

Click Save to continue configuring your Workflow.