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The core feature of the platform, which is a key component of the solutions offered by SALESmanago, is tracking the users on the website. The platform is not only a measuring tool that counts the numbers, but also an analytical tool that gives a possibility of producing various kinds of reports, including the reports about the contact behavior and activity. This allows taking a closer look at the contact behavior on the website from many perspectives. This means the analysis of contact behavior with regard to the date of adding the contact to the database, assigned tags, sources of visits (other websites you get traffic from), etc.
Go to Insights → Reports
Types of reports that can be generated:
1. The behavior of contact groups
2. External events
3. Conversion analytics
4. Conversions (tag)
5. Conversions (funnel)