Add Custom Audience

While integrating SALESmanago with Facebook Ads you can create a group of the audience called Custom Audience. You can create a new group or choose any of the already existing one if an ad account has been authorized before.

IMPORTANT: The mechanism of Custom Audience is based on matching email addresses and telephone numbers, e.g. if a user is registered on Facebook and has used a different email address from the one that is in the SALESmanago database, then the contact can be matched on the basis of a telephone number, if the telephone number on Facebook is the same as in SALESmanago.

IMPORTANT: in order to create or edit Custom Audience you need to integrate SALESmanago with Facebook Ads. For more information click here >> 

Go to Social Media => Custom Audience => Add Custom Audience


Then provide the following information:

[1] Name – name for Custom Audience, you will later be able to use to identify a group in the system or choose already existing one, to which you wish to add or delete contacts from SALESmanago (this filed is required).

[2] Description – short Custom Audience description.

[3] Opt-out URL – you can generate an opt-out link on a Facebook page with the content that will show up to the contact after he or she decides to turn the Facebook ad off.

[4] Ad account – if more that one account has been authorized you need to choose the account that will be assigned to the Custom Audience, or from which account you want to edit a group (this field is required).

[5] Automation rules – you can use the 9 options below to add contacts to the Custom Audience (you can choose only one out of nine). If you use this option contacts will be added/deleted from custom audience automatically, the moment the defined event is fulfilled (work the same as automation rules).

[6] Manage manually – choose the group of contacts that will be automatically sent to Custom Audience.

[7] Add users – add or delete users (you can do it simultaneously or add or delete Custom Audience [8] if it already exists in the Facebook database, and you no longer want to target your mailing to it).

IMPORTANT: The minimum number of contacts added to Custom Audience amounts to 100 contacts.




By doing so you can define a group of contact that will be added or deleted to or from Custom Audience.

NOTE: Defining the group of contacts requires the same steps as for addressing emails. 

[6a] Provide addressees.

[6b] Exclude addressees.

To find out how can you address mailing click here >> 

[7] Save – click here to save changes but stay in the edition section.

[8] Save and close – save the changes and close Custom Audience creator.

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