Loyalty Program for an Online Store allows you to increase your customers’ LTV by using data from Loyalty Program for segmentation, gamification, rewarding, and multi-channel communication using workflow.
Acquiring a new customer costs 5 to 25 times more (Harvard Business Review) than maintaining the current one, which is why more and more B2C companies decide to implement Loyalty Programs. SALESmanago introduces its own Loyalty Program dedicated to B2C companies and Online Stores. Thanks to the unlimited configuration of points and tiers, you can create any type of Loyalty Program, and a separate analytical panel will allow you to analyze customer behavior and the impact of implementing functionalities in your marketing strategy.
Key features
- Create in 5 minutes a working Loyalty Program for your online store customers using our unique and user-friendly wizard that will guide you to set up various membership tiers. No coding and IT support required!
- Engage and increase retention and LTV of your customers with highly customizable Loyalty Programs seamlessly integrated with all CDP data and executed with automated omnichannel communication
- Create your own gamification and reward programs to effectively support your customer’s buying cycle
- Go beyond transactions in creating your Loyalty Program and use data about customer behavior like website activities and any behavior tracked by the CDP, such as opened emails, filled forms, read articles, etc.
- Use data from Loyalty Program in advanced omnichannel workflows to create a unique Customer Experience and increase customer engagement and revenues of your marketing campaigns
- Analyze the effectiveness of Loyalty Program by measuring how your customers are progressing across different program tiers and how different customer segments defined in Loyalty Program are contributing to your overall revenue
LOYALTY PROGRAM
Create customer engagement strategies, increase customer retention, improve the experience, and sell more.
Wizard – check to create your first Loyalty Program and what possibilities our advanced wizard gives you,
Analytics – each program has a separate analytical panel, thanks to which you can observe how customer engagement changes.
Contact card – see the possibilities offered by Loyalty Program tab on the contact card.
Selectors for addressing sendings – with the help of selectors you can direct your sendings to specific groups of users, e.g. those in the selected tier.
Placeholders – see what information from Loyalty Program you can add to your content.
AUTOMATION PROCESSES
Add points for visiting your website, reading the newsletter, and even clicking “Like” on product pages! Define any activities for which customers can earn extra points.
Event: Contact scored points in the loyalty program
Workflow | Event: Contact scored points in the loyalty program
Event: The contact changed the tier in the loyalty program
Workflow | Event: The contact changed the tier in the loyalty program
Condition: The contact is on the tier in the loyalty program
Workflow | Condition: The contact is on the tier in the loyalty program
Condition: A contact has a certain number of points in the program
Workflow | Condition: A contact has a certain number of points in the program
Action: Add/remove points in the loyalty program
Workflow | Action: Add/remove points in the loyalty program